You may have heard of these already but there have been more of these sites cropping up. The idea of the fundraising websites such as leading sites Pledge, in the UK and Kickstarter in the US, is that fans fund the creation of a musical project and in return receive a copy of the work.
Labels are appearing to take notice of these websites, as it creates direct to fan resources which involve the fans’ input from the conception of the project. It also means there is less risk on the label’s part as the whole idea of it is fundraising!
As a musician it is a great way to get the funds to create your projects, as fans it is good to get involved and be a part of it from the start and as a label it takes the risk out of it! So all in all a win win situation. I think we will be seeing many more of these sites appearing in the future.