Some might say that this video is a bit too arty or is trying too hard to make a statement. I however, in my humble opinion, just think it is a beautifully shot video and just look at that girl’s blue eyes!!! This is the video for ‘Touch‘ by an exciting new singer called Shura. Just so you know, as the press release for this video mentioned, “it features lots of snogging”.
The video was actually directed by and stars her group of friends and has been a hit across the Internet so far. Shura says, “I wanted it to be a snapshot of how love is for everyone”. Shura does feature in the video, but no snogging for her.
All jokes aside, this track is an ethereal introduction to an intriguing new artist. Her background in music is organic and she appears to be the kind of artist who will be constantly evolving and taking inspiration from a plethora of areas in the industry and outside of it. I mean she walked pumas through the Amazon whilst working in South America… I’ll have to ask what that inspired!